This Businessman Found the Career He Dreamed Of
This Businessman Found the Career He Dreamed of with Floor Coverings International and it Will Now Be All in the Family
This article was originally published in Patch on September 12th, 2024. Sarasota, FL – The local Floor Coverings International, CoastalFloridaFloors.com, is off and running and offering 3,500 plus flooring options to lots of Floridians. The venture, which opened its door in August (yes in the midst of Storm Debby) is owned and operated by Steve Tadd, a seasoned professional with extensive experience in marketing, sales, and customer satisfaction.
Headquartered in Sarasota, Tadd’s location will serve a wide range of territories, including Fish Hawk, Parrish, Venice and many more, ensuring that quality flooring solutions are accessible to a broad customer base. Steve’s personal connection to the area, combined with his professional background, positions the franchise to become a leading provider of flooring services in the region.
Steve Tadd brings over two decades of industry expertise to Floor Coverings International having worked for manufacturers, the Recreational Boating Industry for 15 years and then nine years with Toyota Material Handling driving marketing, sales, eCommerce, customer satisfaction and dealer development efforts.
“My decision to embark on this entrepreneurial journey was driven by a desire to establish roots in Sarasota, where I promised my family stability. My parents still live in Orlando which is good for all of us, and I wanted to find a business I could fall in love with that would put us in the local community and get to know everyone and contribute to the area.”
Floor Coverings International stands out for its customer-centric approach and dedication to creating personalized home environments. Steve and his wife, who have personally experienced the joy of transforming houses into homes, are excited to bring this passion to their clients.
“We loved the culture of the company, and frankly, we love the product,” said Tadd. “We have redone three houses over the years, and we love the process of making a home your own. Our last house was a gut rehab – nothing untouched. For the ten years we lived there, we were madly in love with the floors we chose for that house. Floors tie everything together and create warmth. But we hated the process (lugging samples back and forth from stores while trying to figure out the right products then vetting installers and getting them to show up). When we learned about the Mobile Flooring Showrooms at FCI, we both wished we had that when we were redoing our home.
We assembled an amazing team of flooring experts. We had not originally intended for this to be a family business, but now we’re all in. My wife joined the business full-time and both of my sons help us out when they’re not in school. And, I couldn’t be happier about creating a legacy for my family.”
Norcross, GA-based Floor Coverings International ranks consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 240 franchisees (with 95 more under development) and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside the existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion. For franchise information, please visit www.flooring-franchise.com.
