Colorado Couple Leave Their Jobs to Build Their Own Business

Published On: November 22nd, 2024Categories: Featured, Floor Coverings International Franchise, Franchisee Stories, Press Releases

This article was originally published in American Towns on November 22, 2024. Floor Coverings International of Western Slope & Rockies, CO, has launched! Jason and Lauren Kusel, Grand Junction residents, bring their unique mobile showroom to customers’ doors. Offering 3000+ flooring samples, it makes it easy to one-stop shop surrounded by the homeowner’s furnishings, color palette, and existing layout. They are servicing the Western Slope and Rockies area.

“No more waiting at big box stores,” said Jason. “No more dragging samples home only to find that they just don’t blend with your existing décor. No more ‘back to the store for more.’”

Jason and Lauren both admit that this was the main attraction to the business for them, along with the fact that there is no other business like this in their area.

Jason Kusel, Owner & Design Associate, brings 20 years of experience in the hospitality industry. Lauren Kusel, Owner & Office Manager, has spent the last 4 years in elementary education. Their previous careers have equipped them with invaluable strengths in customer service, communication, and collaboration, which are essential for running a successful business.

After many years in corporate America, the Kusels decided to embrace entrepreneurship to achieve a better work-life balance and the flexibility to create their own culture.

“Floor Coverings International appealed to us because of its proven business model, scalability, and the opportunity to operate a small business with a national reputation,” said Lauren. “It was time for Jason and me to build something of our own in a booming industry: home improvement.”

One of the trends that excites the Kusels the most is the advancement of luxury vinyl. This versatile material offers customers an affordable option without compromising on design and durability. The couple is eager to introduce these innovative flooring solutions to their customers.

The big favorites throughout the system? Pet and kid-friendly floors that clean up with one mopping and look like genuine wood. Local favorites are:

  • Sustainable Materials: Homeowners are turning to laminate flooring crafted from eco-friendly materials such as recycled wood fibers.
  • Authentic Wood Look: The demand for realistic-looking wood floors continues to soar.
  • Waterproof Performance: Given erratic weather conditions, waterproof laminate floors are hot!
  • Vinyl Flooring: As technology advances, vinyl flooring gets close to natural wood and stone looks, easily cleaned with a damp mop.
  • Carpet: There are still die-hard carpet lovers who appreciate the cozy, warm look. More flat pile, textured, and patterned looks are now available.
  • Engineered Hardwood Flooring: This is the best in luxury flooring, offering real wood veneers with remarkably high quality and detail.

For a consultation, go to: Floor Coverings International of Western Slope & Rockies, CO or call (970) 609-9800.