Why This Former Sales Leader Is Now a New Flooring Franchisee
This article was originally published in Patch.com on August 27, 2025. (Old Town Scottsdale, AZ, August 2025)—Floor Coverings International (FCI) is proud to announce the grand opening of its newest franchise, Floor Coverings International of Old Town Scottsdale, recently opened for business. Serving the vibrant communities of Phoenix, Scottsdale, and Paradise Valley, this innovative flooring provider brings a fresh and convenient way for homeowners and businesses to select flooring, right at their doorstep.
Owned and operated by H. Tracy Snelling III, a former sales leader at PayPal with over a decade of experience managing sales teams, the new local business will introduce the unique FCI Mobile Showroom concept to the region and is known as Floor Coverings International of Old Town Scottsdale. This new flooring concept eliminates the traditional hassle of visiting multiple stores by delivering over 3,000 flooring options directly to customers’ homes or offices. Customers can see samples in their own environment, making it easier to match flooring to existing décor and lighting.
“We are excited to bring this revolutionary approach to flooring selection to the Phoenix area,” said Tracy. “Our mobile showroom allows people to experience flooring choices in the comfort of their own space, with expert guidance from our design associates. It’s a game-changer for busy homeowners and business owners who want personalized service without the stress of visiting multiple stores.”
The award-winning concept highlights several trending flooring options that resonate with today’s homeowners, including pet- and kid-friendly floors that look like genuine wood and clean easily with just one mopping. Popular choices include sustainable laminate flooring made from recycled materials, waterproof laminates designed for durability against weather extremes, and advanced vinyl flooring that mimics the look of natural wood and stone. Additionally, engineered hardwood flooring offers a luxurious feel with real wood veneers, while carpet remains a beloved option for its warmth and texture.
Tracy’s decision to transition from a corporate leadership role at PayPal to entrepreneurship was driven by a desire for stability and independence. With strong sales skills and a direct approach supported by his wife Aaron, who assists with office set-up and hiring, Tracy aims to build a thriving business with annual sales exceeding $5 million within five years.
Floor Coverings International is recognized as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine, with more than 240 franchisees across the U.S. and Canada. The company continues to expand rapidly, offering unique, customer-centric flooring experience.
“My personal favorite in terms of trends,” said Tracy, “is the very popular choice of replacing old carpet with Luxury Vinyl Flooring that looks amazing.”
The big favorites throughout the system? Pet and kid-friendly floors that clean up with one mopping and look like genuine wood. Area favorites are:
- Sustainable Materials: Homeowners are turning to laminate flooring crafted from eco-friendly materials such as recycled wood fibers.
- Authentic Wood Look: The demand for realistic-looking wood floors continues to soar.
- Waterproof Performance: Given recent erratic weather conditions everywhere, waterproof laminate floors are hot!
- Vinyl Flooring: As technology advances, vinyl flooring gets close to natural wood and stone looks that are easily cleaned with a damp mop.
- Carpet: There are still die-hard carpet lovers because of the feeling and look of cozy and warm –Not so much shag. Many more flat pile, textures and patterned looks are available.
- Engineered Hardwood Flooring: This is the best in luxury flooring offering real wood veneers with remarkably high quality and detail.
For more information about Floor Coverings International of Old Town Scottsdale, visit https://floorcoveringsinternational.com/locations/us/az/old-town-scottsdale/ or call 480-725-5520. Email: tracy.snelling@fcifloors.com
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About Floor Coverings International
Headquartered in Norcross, Georgia, Floor Coverings International is the leading mobile flooring franchise in North America. With over 300 franchise locations with many more in development, FCI offers a distinctive in-home shopping experience that brings a fully stocked mobile showroom directly to clients. The company continues to grow through franchise expansion across the U.S. and Canada. For franchise opportunities, visit www.flooring-franchise.com.
