Promoting Successful Franchise Ownership: Floor Coverings International Empowers Franchisees

At Floor Coverings International, we’ve dedicated 36 years to perfecting our franchisee training program and support infrastructure. Our training program is designed to provide our franchisees with the tools they need to successfully launch their business, because after all, our #1 priority is ensuring our franchisees are equipped for initial and long-term success.

How does Floor Coverings International Support Franchisees? 

  • We Give you the Space to Thrive!

We want our franchisees to develop their businesses into multi-million-dollar assets. We realize that a significant part of setting you up for success is building room to grow. While we have over 250 locations established across North America, we want to work with you to find a territory that will support your business for decades to come. 

The territory packages we offer encompass over $40 million worth of residential flooring potential, giving you and your team a broad marketplace to tap into. According to the National Association of Realtors’ 2022 Remodeling Impact Report, new wood flooring projects have an average of 118% cost recovery, making them a highly profitable investment for homeowners. With this, Floor Coverings International franchisees are well-positioned within their local market to become the go-to resource for hardwood, vinyl plank, laminate, tile, and carpet installations. 

  • Unbeatable Top-Tier Training

Before you get started serving customers, Floor Coverings International will work with you for months leading up to your business’ opening. Our expert team of trainers have worked with hundreds of franchisees and will be able to answer any questions you may have after signing with Floor Coverings International. We have designed a two-year long training program offering guidance at all stages from the pre-opening preparations to employee onboarding within 18-months of operations. 

The first six weeks of training will be done remotely. Our team will send over a list of action items to help you get your franchise set up on the backend. We provide step-by-step assistance with anything from securing your business license to getting your first Mobile Showroom set up. Part of our training is about securing repeat sales, encouraging online reviews, and how to blend grassroots marketing with dynamic digital tools. Plus, throughout this period, the training team will regularly check in with you to make sure you are hitting key milestones.

  • We Differentiate through Routine Check-Ins!

Once you have accomplished the initial franchise training, we will have you visit our headquarters in Atlanta for five days of in-person training. Not only is this a great opportunity to connect with our leadership team and other new franchise operators, it also gives you a chance to reflect on your long-term goals for your new business. There will be plenty of opportunities to prepare for running your own Floor Coverings International through role playing scenarios, ride alongs with current operators, and business plan creation sessions. 

Even after your Mobile Showroom has hit the road, our team at Floor Coverings International will schedule periodical check-in calls to help you reflect on your business objectives. We will check in after your first 90 days in operation to assess how your first few months in business aligned with your goals. We will analyze data from the customer relationship management system together to understand what has been working well and what you will need to direct more attention towards. Routine check-ins and ongoing support will be a routine part of your experience as a franchisee whether you have been with us for ten days or ten years!

  • Supports Local Marketing Initiatives

Being a small business owner means wearing a lot of hats, but we want to help franchisees by providing them with robust local marketing support. Floor Coverings International’s structure as a mobile business means educating consumers about our convenient services is a huge priority. That’s why a few years ago, we vowed to provide more specialized support systems for local marketing.

When you launch your business, Floor Coverings International will provide custom-printed marketing collateral to support grassroots advertising efforts. Our expert IT and marketing teams will help you build a website with SEO support to direct local traffic to your business. We will help you establish a presence on social media and create lead generation campaigns to get the word out about your business. We have also developed regional co-ops to provide on-going support for marketing, branding and merchandising for franchise owners. 

  • Undeniable Best-in-Class Systems

Perhaps the no. 1 way Floor Coverings International supports franchisees is through our best-in-class CRM platform. Over the years, we have refined our IT systems to support franchisees and design associates every step of the way as they interact with customers in their homes. Our systems let franchisees focus on building relationships within their community rather than having to crunch the numbers for every in-home estimate. 

From the CRM, franchisees will be able to track their employees’ projects and their business’ overall performance trajectory. By harnessing the expansive datasets across our system, our CRM provides owners with nuanced insights specific to Floor Coverings International franchisees. From there, we’ll encourage you to engage with other owners in peer-to-peer discussions to learn first-hand experiences operating a Floor Coverings International business. 

At Floor Coverings International, our commitment to franchisee success extends far beyond the initial training period. Through unparalleled support, top-tier training, and a focus on local marketing initiatives, we empower franchisees to thrive in their businesses. Our dedication to providing best-in-class systems, including our CRM platform, ensures that franchisees can focus on building relationships within their communities and delivering exceptional service. Whether you’re just starting your journey as a franchisee or you’ve been with us for years, our ongoing support and check-ins guarantee that you’ll always have the resources you need to succeed. With Floor Coverings International, you’re not just investing in a franchise; you’re joining a community dedicated to your long-term success.

To learn more about how Floor Coverings International supports franchisees, contact us at 833-902-4417.