Experienced Entrepreneur Brings State-of-the-Art Flooring Brand to Rosenberg

Published On: August 8th, 2024Categories: Featured, Floor Coverings International Franchise, Press Releases

This article was originally published in American Towns on August 8, 2024. (Rosenberg, TX) – Floor Coverings International of Rosenberg, led by the dynamic Ashley Massie is open for business and is set to service territories including Sugar Land, Rosenberg, Missouri City, Sienna, Pleak, and Thompson in a mobile showroom containing 3000 flooring options.

Ashley Massie, a 29-year-old entrepreneur from Rosenberg, brings a decade of expertise in IT, Engineering, Energy recruitment, and management, as well as experience in the automotive industry, to the table. Her unique vision for customer-centric service and team culture is poised to redefine the flooring industry in Texas and is a hallmark of the franchise she chose to be a part of. Floor Coverings International.

Massie’s entrepreneurial spirit was inspired by her family’s legacy of business acumen and motivational speaking. “I was raised surrounded by entrepreneurs; my grandfather being a co-founder of Excel Telecommunications, traveled as a motivational speaker and my mother going on to create multiple businesses is what drilled this passion to build into me,” said Ashley. Her commitment to excellence and her “let’s do it better” philosophy led her to partner with Floor Coverings International, a franchise that aligns with her values of putting the team and customer first.

What sets Massie’s venture apart is her ambitious goal to empower women across America. In ten years, she aims to have fifty fully operational businesses, with five staffed by women transitioning from battered shelters. Her mission is to break generational curses and provide a roadmap to a better life for these women and their children.

Massie’s advice to aspiring entrepreneurs is to dream big, plan meticulously, and stretch beyond comfort zones to achieve success. She is excited about the renovation trend, where more people are investing in property upgrades rather than new constructions.

Despite the challenges of navigating vendor and program complexities, Massie is optimistic. She highlights the value addition of flooring to home remodels, citing studies that show significant cost recovery from hardwood floor upgrades.

“The growing trend of investing in home improvements just continues,” said Massie, “in our area people are investing heavily into their existing homes more than they are selling them. A floor adds a lot of value to a remodel.”

“According to a recent study conducted by the National Association of Realtors®, 90% of homeowners who upgrade to hardwood floors have a greater desire to be home and 77% have an increased sense of enjoyment when they are home. Additionally, the same study showed that refinishing hardwood floors yielded 147% cost recovery, and installing new wood floors yielded 118% cost recovery in terms of the increased resale value as compared to the cost of the project.”

With Floor Coverings International having already revolutionized the market, the flooring industry is undergoing significant changes and innovations as well, as consumers demand more quality, variety, and sustainability in their flooring choices. Current market conditions are also driving changes in how and why consumers decide to invest in new flooring. According to U.S. Bank, the housing market continues to be strongly affected by elevated interest rates.

Higher rates, combined with rising home values, means housing is now a much costlier expense for potential buyers than was the case only a few years ago, it reported. As a result, people might be choosing to stay in their current homes and remodel, rather than move.

The big flooring favorites throughout the system? Pet-and kid-friendly floors that clean up with one mopping and look like genuine wood. Favorites in Ashley’s market include:

  • Sustainable Materials: Homeowners are turning to laminate flooring crafted from eco-friendly materials such as recycled wood fibers.
  • Authentic Wood Look: The demand for realistic-looking wood floors continues to soar.
  • Waterproof Performance: Given recent erratic weather conditions, waterproof laminate floors are hot.
  • Vinyl Flooring: As technology advances, vinyl flooring gets close to natural wood and stone looks that are easily cleaned with a damp mop.
  • Carpet: There are still die-hard carpet lovers because of the feeling and look of cozy and warm. Not so much shag. More flat piles, textures and patterned looks are available.
  • Engineered Hardwood Flooring: This is the best luxury flooring offering real wood veneers with remarkably high quality and detail.

For information visit https://floorcoveringsinternational.com/locations/us/tx/rosenberg.

About Floor Coverings International: Headquartered in Norcross, GA, Floor Coverings International consistently ranks as North America’s top mobile flooring franchise. The company’s unique business model features a mobile showroom that brings an extensive selection of over 3,000 flooring options directly to customers’ homes. With 240 franchises and 95 more in development, Floor Coverings International is expanding its footprint across the U.S. and Canada. For more information on Floor Coverings International and franchise opportunities, please visit www.flooring-franchise.com