Floor Coverings International Franchise Brings The Floor to Your Door

This article was originally published in Patch on April 3, 2024.

US Army Veteran Brings No. 1 Flooring Brand to Southwest Chicago

(Southwest Chicago, April 2024) — “It’s all about customer service with Floor Coverings International franchise, a leading provider of flooring solutions, said Jeff Atwell, who was an Enlisted Aide to a commanding general in the US Army in Europe. Atwell was responsible for organizing functions to entertain senior military leaders, members of Congress and the Senate, foreign dignitaries, and military officials. He also maintained the quarters of the general and distinguished visitors. He traveled to Bosnia with NATO Commanding General as his enlisted aide while deployed.

“I don’t want to brag, but I know excellent service protocols when I see them, and this was the deciding factor for me bringing Floor Coverings International to Southwest Chicago.”

At 48 years old Atwell has an impressive work record including the six years he served in the US Army as described above followed by 15 years in professional kitchens as a chef and concluding with 17 years in the transportation and logistics industry.

Based on all his knowledge and expertise, Atwell thinks succeeding with the No. 1 mobile flooring brand is in his future. “I was drawn to FCI’s commitment to providing exceptional customer service and its reputation for quality products and installation. FCI offers a wide variety of flooring options, including carpet, hardwood, laminate, tile, engineered wood and vinyl. A Design Associates pro is on board to help with any decorating suggestions. Because we are mobile, customers can view any of our 3,000 samples right in their own home or office, your paint, your lighting, your furniture. And no driving to a big box store to wait in line for help.”

The big favorites throughout the system? Pet and kid-friendly floors that clean up with one mopping and look like genuine wood. In the Chicago area favorites are:

  • Sustainable materials: Homeowners are turning to laminate flooring crafted from eco-friendly materials such as recycled wood fibers.
  • Authentic Wood Look: The demand for realistic-looking wood floors continues to soar.
  • Waterproof Performance: Given Chicago’s erratic weather conditions, waterproof laminate floors are hot!
  • Vinyl Flooring: As technology advances, vinyl flooring gets close to natural wood and stone looks easily cleaned with a damp mop.
  • Carpet: There are still die-hard carpet lovers because of the feeling and look of cozy and warm—it comes in handy in Chicago winters. Not so much shag. Much more flat pile and textures and patterned looks are available.
  • Engineered Hardwood Flooring: This is the best in luxury flooring offering real wood veneers with remarkably high quality and detail.

Floor Coverings International has already revolutionized the market as it consistently ranks as the No.1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The flooring industry is undergoing significant changes and innovations as consumers demand more quality, variety, and sustainability in their flooring choices.

“Home improvement is the biggest segment of the service industry,” says Atwell. “People are staying in their homes longer and are putting more dollars into keeping them up. I’m excited to beautify all the homes in Southwest Chicago.”

For more information about franchising with Floor Coverings International visit: https://flooring-franchise.com/