Former Corporate Fundraiser Brings the Top Mobile Flooring Franchise to Virginia
Having worked alongside entrepreneurs and small-business owners for the last decade, Resa Kierstein, a former corporate fundraiser and mover and shaker in her world, finally decided it was time to join the ranks of those she’s been raising funds for- and she did it in style.
The 45-year-old Kierstein recently launched her Floor Coverings International franchise, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers.
Floor Coverings International of Great Falls marks the franchisor’s first location in Virginia, not unnoticed is the fact that a talented female breaks the state open for future franchisees who are looking for one of the top franchise opportunities in North America.
Kierstein was formerly vice president of fundraising and development for a national non-profit whose focus was assisting small-business owners in starting, running and growing their businesses.
“I’m thrilled to be utilizing my past business skills and offering this great mobile service to homeowners here,” Kierstein said.
“I’ve completely divested myself from my comfort zone of a corporate career and am beyond excited to bring Floor Coverings International‘s passion for a ‘customer first’ experience to our area.” Floor Coverings International, Great Falls serves customers in Sterling, Reston, Herndon, Great Falls, McLean, Ashburn, Fairfax and Prince William in the state of Virginia.
Kierstein’s mother also owns and operates a small business.
“My mom instilled the entrepreneurial spirit in me at a young age,” Kierstein said. “I watched her and thousands of business owners in my previous job become highly successful contributors to their communities, while employing others and supporting their families. Their enthusiasm and passion finally rubbed off and I made the decision to join them and live the American dream.”
In Floor Coverings International, Kierstein found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. They arrive at the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 150-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion in 2019, including the rest of Virginia. Kierstein added that Floor Coverings International, Great Falls holds a Class A Virginia contractor’s license.
“It is the highest standard in the state and will set Floor Coverings International apart, potentially, from others in the home services industry,” she said.
Lastly, Floor Coverings International also has a very strong commitment to community involvement, led by CEO Tom Wood. That struck a chord with Kierstein.
“A key component of our business is our support for charitable organizations in our community and fulfilling a personal passion for giving back,” Kierstein said