How This Media Pro Switched to the Flooring Business
Local Radio Marketing Pro Brings Floor Coverings International to the Bloomfield Hills Area
This article was originally published in Patch on September 27, 2024. Bloomfield Hills, MI–Matt Fritz, new business owner of Floor Coverings International of Bloomfield Hills is thrilled to bring your new floor to your door. Matt Fritz, a seasoned professional with over 13 years of experience in media and marketing, is excited to bring high-quality flooring solutions to the local community.
Matt’s Floor Coverings International unique mobile showroom will also serve the areas of West Bloomfield, Birmingham, Rochester Hills, Rochester, Auburn Hills, Lake Orion, and Pontiac. With a strong background in sales and marketing, Matt is well-equipped to meet the flooring needs of homeowners and businesses alike.
After a successful career at Cumulus Media, where he worked as a Senior Account Executive, Matt decided to pivot to a new industry. “The traditional media landscape has changed significantly, and I wanted to offer something tangible and valuable to my clients,” said Matt.” I was inspired to sign on with Floor Coverings International as a franchisee due to their excellent reputation in the market, and the chance to work directly with homeowners selling a tangible product that would make them fall in love with their home again. In addition, FCI allows me to leverage my sales experience and existing contacts in the home improvement industry.”
Coming from a family of entrepreneurs, Matt is no stranger to the challenges and rewards of running a business. “My father and grandfather were both business owners, and my wife and her father are also entrepreneurs. I want my two teenage boys, Patrick and Charles, to see that hard work and determination are the keys to success,” Matt shared. “This venture is not just about business; it’s about family and community.”
Matt is enthusiastic about the future and the opportunity to provide sustainable and renewable flooring options to his clients. “The move toward more sustainable flooring options is exciting, and I’m eager to bring these innovations to our community,” he added.
“Upon learning what has changed in flooring, I was amazed,” said Matt. “And it was one of the keys to my decision. Unless you are extremely aware of the products offered now, it’s extremely exciting and explains why this segment of the home improvement industry is booming. Flooring is a main game changer in a fresh look for a home,” Matt continued. “As I began to learn more, I found the most popular flooring today. It is:
- Pet and kid-friendly floors that clean up with one mopping and look like genuine wood.
- Sustainable materials-homeowners are turning to laminate flooring crafted from eco-friendly materials such as recycled wood fibers.
- Authentic Wood Look: the demand for realistic-looking wood floors continues to soar.
- Waterproof Performance:
- Vinyl Flooring: As technology advances, vinyl flooring gets close to natural wood and stone looks, but easily is cleaned with a damp mop.
- Carpet: There are still die-hard carpet lovers because of the feeling and look of cozy and warm—it comes in handy in winter. Not so much shag. Much more flat pile and textures and patterned looks are available.
- Engineered Hardwood Flooring: this is the best in luxury flooring offering real wood veneers with remarkably high quality and detail.
For more information about a consultation go to: www.floorcoveringsinternational.com/locations/us/mi/bloomfield-hills
About Floor Coverings International
Norcross, GA-based Floor Coverings International ranks consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 240 franchisees (with 95 more under development) and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside the existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion. For franchise information, please visit flooring-franchise.com/
