How this Veteran Made the Transition to Business Ownership
From Nuclear Propulsion to Flooring Innovations, Local U.S. Navy Veteran is Setting up a Legacy Business with Floor Coverings International
This article was originally published in Patch on July 25, 2024.
(Tampa, FL. July 25) In a remarkable transition from a 28-year tenure in the U.S. Navy to the helm of a thriving franchise, Keith Ouellette has announced the opening of his Floor Coverings International location, serving a wide territory including Temple Terrace, Plant City, Zephyrhills, San Antonio, and parts of Wesley Chapel, Dade City, and Lakeland.
Keith Ouellette, a seasoned veteran of nuclear propulsion and a former program manager for naval engineering projects, has embarked on a new mission to bring quality flooring solutions to the Tampa area. His venture, which officially opened its doors on June 17, 2024, is not just a business but a family legacy, with his son Zachary joining forces to learn the ropes and build a future in home improvement.
Reflecting on his career shift, Ouellette shares, “Leaving the structured environment of the military was a leap of faith. I wanted to connect with my community and make a tangible impact. Floor Coverings International inspired me with their vision, and now, alongside my son, we’re turning that vision into reality.”
With Floor Coverings International having already revolutionized the market, the flooring industry is undergoing significant changes and innovations as well, as consumers demand more quality, variety, and sustainability in their flooring choices. Current market conditions are also factoring into when and why consumers decide to invest in new flooring. According to U.S. Bank, the housing market continues to be strongly affected by elevated interest rates.
Higher rates, combined with rising home values, means housing is now a much costlier expense for potential buyers than was the case only a few years ago, it reported. As a result, people might be choosing to stay in their current homes and remodel, rather than move.
The big flooring favorites throughout the system? Pet-and kid-friendly floors that clean up with one mopping and look like genuine wood. Favorites in the Florida market include:
- Sustainable Materials: Homeowners are turning to laminate flooring crafted from eco-friendly materials such as recycled wood fibers.
- Authentic Wood Look: The demand for realistic-looking wood floors continues to soar.
- Waterproof Performance: Given recent erratic weather conditions, waterproof laminate floors are hot!
- Vinyl Flooring: As technology advances, vinyl flooring gets close to natural wood and stone looks that are easily cleaned with a damp mop.
- Carpet: There are still die-hard carpet lovers because of the feeling and look of cozy and warm. Not so much shag. More flat piles, textures and patterned looks are available.
- Engineered Hardwood Flooring: This is the best luxury flooring offering real wood veneers with remarkably high quality and detail.
Ouellette’s military background, emphasizing leadership, engineering, and project management, has uniquely positioned him to navigate the challenges of entrepreneurship. His advice to aspiring franchisees is grounded in honesty and realism, “Embrace the challenges; they refine your resolve and lead to success.”
As the real estate market cools, Ouellette sees a silver lining for the home improvement industry. “Homes need to stand out to sell,” he says. “Our goal is to help homeowners make those essential upgrades.”
Despite the steep learning curve, Ouellette remains undaunted, ready to tackle everything from product specifications to marketing strategies. His story is one of courage, community, and commitment—a true testament to the American dream.
