Now Your New Floor Can Be Brought to Your Door
He Did it for Enterprise Rent-a-Car and Oracle, Now This Local Businessman Will Build a Family Legacy with Floor Coverings International
This article was originally published in Patch on August 13, 2024. (Derry, NH)– Floor Coverings International, the leading in-home design floor coverings brand, recently brought its unique mobile showroom with over 3000 flooring options, to many areas surrounding Derry via local Salem resident Nick Shostak.
Shostak’s transition from a 12-year tenure as a Manager at Enterprise Rent-a-Car and a 9-year career as a Territory Account Manager for Oracle to the owner of a Floor Coverings International franchise is a testament to his resilience and entrepreneurial spirit. After a corporate restructuring at Oracle, Nick seized the opportunity to fulfill his lifelong dream of running his own business, with a focus on customer service that aligns with his professional philosophy.
Officially opened on April 29, 2024, Floor Coverings International of Salem, NH, has started to revolutionize the flooring industry in the region with a service area encompassing Merrimack, Sandown, Hampstead, Danville, Plaistow, Manchester, Salem and Derry.
Shostak envisions Floor Coverings International of Salem, NH, not just as a business, but as a legacy for his family, providing opportunities for his daughters and future generations. His extensive experience managing a large fleet and team at Enterprise Rent-a-Car has equipped him with the skills necessary to lead a successful business.
“The Floor Coverings International business model is tremendous,” said Shostak, “and we have all the support we need to run a great business from them. Then I am utilizing my extensive skills from my prior employment and the results so far thrill me. Home improvement is a huge industry now.”
Shostak continued, “I was laid off in June 2023 along with my whole team because Oracle decided to stop selling on-premises servers. That was my area. I have always had an itch to run my own business, and owning a franchise continued to come up organically with multiple people. When I learned about FCI I was immediately impressed by the business plan and focus on customer service. It aligned perfectly with my skillset and philosophies on how to run a business with the customer’s satisfaction as the most important aspect.”
“The growing trend of investing in home improvements just continues,” said Shostak “In our area, people are investing heavily into their existing homes more than they are selling them. A floor adds a lot of value to a remodel.”
“According to a recent study conducted by the National Association of Realtors®, 90% of homeowners who upgrade to hardwood floors have a greater desire to be at home and 77% have an increased sense of enjoyment when they are home. Additionally, the same study showed that refinishing hardwood floors yielded 147% cost recovery, and installing new wood floors yielded 118% cost recovery in terms of the increased resale value as compared to the cost of the project.”
With Floor Coverings International having already revolutionized the market, the flooring industry is undergoing significant changes and innovations as well, as consumers demand more quality, variety, and sustainability in their flooring choices. Current market conditions are also factoring into when and why consumers decide to invest in new flooring. According to U.S. Bank, the housing market continues to be strongly affected by elevated interest rates. Higher rates, combined with rising home values, means housing is now a much costlier expense for potential buyers than was the case only a few years ago, it reported. As a result, people might be choosing to stay in their current homes and remodel, rather than move.
The big flooring favorites throughout the system? Pet-and kid-friendly floors that clean up with one mopping and look like genuine wood. Favorites in Shostak’s markets include:
- Sustainable Materials: Homeowners are turning to laminate flooring crafted from eco-friendly materials such as recycled wood fibers.
- Authentic Wood Look: The demand for realistic-looking wood floors continues to soar.
- Waterproof Performance: Given recent erratic weather conditions, waterproof laminate floors are hot!
- Vinyl Flooring: As technology advances, vinyl flooring gets close to natural wood and stone looks that are easily cleaned with a damp mop.
- Carpet: There are still die-hard carpet lovers because of the feeling and look of cozy and warm. Not so much shag. More flat piles, textures and patterned looks are available.
- Engineered Hardwood Flooring: This is the best luxury flooring offering real wood veneers with remarkably high quality and detail.
About Floor Coverings International: Headquartered in Norcross, GA, Floor Coverings International consistently ranks as North America’s top mobile flooring franchise. The company’s unique business model features a mobile showroom that brings an extensive selection of over 3,000 flooring options directly to customers’ homes. With 240 franchisees and 95 more in development, Floor Coverings International is expanding its footprint across the U.S. and Canada. For more information on Floor Coverings International and franchise opportunities, please visit flooring-franchise.com.
