This Construction Management Professional Is Opening a Business

Published On: April 7th, 2025Categories: Featured, Floor Coverings International Franchise, Franchise Information, Franchise News, Franchise Opportunities, Franchisee Stories, Press Releases

This article was originally posted in Patch on April 7, 2025. Clayton Kramer, a seasoned professional with 25 years in construction management, and his wife, Laura Kramer, today announced the grand opening of their Floor Coverings International servicing Northeast Georgia and surrounding areas, including Auburn, Bogart, Braselton, Clermont, Dahlonega, Gainesville, Homer, Hoschton, Jefferson, and Statham. The couple brings FCI’s acclaimed Mobile Showroom business to homeowners and businesses, combining Clayton’s expertise in project management with Laura’s marketing acumen to deliver personalized flooring solutions.

After a successful career overseeing large-scale construction projects—including townhomes, condominiums, and specialized facilities, Clayton transitioned to franchise ownership following the acquisition of his former company. “I wanted to take control of my future and leverage my skills in a way that directly benefits my community,” said Clayton. “Floor Coverings International stood out for its innovative approach and support system, allowing me to merge my construction background with a customer-first business model.”

Laura Kramer, co-owner and marketing lead, added, “We’re thrilled to introduce a service that simplifies the flooring process for our neighbors. Our Mobile Showroom eliminates the hassle of visiting multiple stores—we bring the options to you.”

FCI’s signature Mobile Showroom features over 3,000 flooring samples, enabling customers to view products in their own homes alongside existing décor and lighting. This convenience, paired with Clayton’s expertise in procurement, subcontractor coordination, and quality control, ensures seamless project execution.

Popular offerings include:

– Waterproof laminates, pet-friendly vinyl planks mimicking natural wood, and luxurious engineered hardwood—all tailored to regional preferences for durability and style.

– Sustainability: Eco-friendly laminates made from recycled wood fibers.

– Weather Resistance: Waterproof options amid unpredictable climate shifts.

– Luxury Meets Practicality: Engineered hardwood and easy-clean vinyl.

– Modern Carpets: Low-pile, textured designs replacing traditional shag.

Clayton’s construction management background and commitment to excellence make him an ideal partner,” Tom Wood, President and CEO of Floor Coverings International. “We’re confident his franchise will set the highest standards for service in Northeast Georgia.”