This Flooring Franchisee Uses Her Investing Tools to Succeed
This article was originally posted in Franchise Journal October 2025. Floor Coverings International of East Lancaster County, PA, is redefining the flooring experience with its innovative Mobile Showroom and customer-first approach for the people of East Lancaster County, PA.
Jennifer Offidani and her family launched the highly popular flooring concept franchise last February. Said Jennifer:
“I am a social worker by trade; however, I have also been working in the family business of real estate, investing, and property management over the last 22 years while raising my two daughters.”
Offidani, having extensive real estate experience, leads the family team with a passion for simplifying home improvement.
“After years of juggling property renovations while raising a family, I wanted to create a service that takes the hassle out of flooring projects,” added Offidani.
“Our Mobile Showroom eliminates the headache of visiting multiple stores. We bring over 3,000 samples directly to our customers’ homes, allowing them to visualize options alongside their existing décor and lighting—all from the comfort of their couch.”
The company’s concierge-style service includes precise in-home measurements, same-day proposals, and dedicated guidance and expertise from start to finish. Floor Coverings International guarantees customer satisfaction; final payment comes only when clients approve the results at their final walk-through.
“We treat every project like it’s our own home,” adds Offidani. “It’s the mom-and-pop experience backed by the resources and volume buying of North America’s largest and highest-rated flooring franchise.”
Offidani’s husband, Ken, serves as Production Coordinator, ensuring seamless project execution, while her daughter Gabbie brings fresh design insights as the Design Associate.
Flooring industry trends are shifting toward durable, stylish options like luxury vinyl plank (LVP) and tile (LVT), which mimic natural wood and stone with added comfort. Floor Coverings International specializes in these premium materials, alongside classic hardwood and stone, to meet diverse aesthetic and functional needs.
“Remodeling shouldn’t be a headache,” says Offidani. “We’re here to lift the burden—whether it’s a quick update or a full renovation—so our customers can enjoy the journey to a beautiful home.”
And since opening the business, Jennifer is thrilled at how busy they are.
Jennifer shared some activities she attributes to the business’ success:
“We are gaining a lot of traction, and my marketing is generating leads. August is typically slow, but it was the best month we’ve had. I’m regularly active on social media on Facebook and Instagram. I post educational info on topics on flooring. For example, what is LVP?”
As for what is popular in her territories of Lancaster, Lititz, Ephrata, Lebanon, and beyond:
“Carpet in bedrooms is still extremely popular. People like the plushness and warmth of the low pile, especially in colder weather. For other rooms, dark and gray colors are out. Warmer wood tones like light oak–mid tones are in. LVP (Luxury Vinyl Plank) is the most popular flooring now, especially for homes that have pets. We have more customers with pets than children! So, lots of new flooring decisions are made around durability and easy cleanup for pets. I often get questions about where the product is made and what materials are used in installation. People are very savvy and more interested than ever in what goes into their homes.”
“In the age of online shopping, people love the mobile showroom,” Jennifer concludes. “I would not have been able to accomplish this on my own without the training and support we get from Floor Coverings International.”
ABOUT FLOOR COVERINGS INTERNATIONAL
Norcross, GA–based Floor Coverings International ranks consistently as the No. 1 Mobile Flooring Franchise in North America (by Entrepreneur Magazine).
The 300+ franchises and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside the existing lighting, paint, and furniture.
The company will open several more locations throughout the U.S. and Canada through franchise expansion.
For franchise information, please visit www.flooring-franchise.com
