Why This Former Pharmacist Opened Her New Flooring Business
This article was originally published by Rhonda Sanderson in Franchise Journal on June 1, 2025. Linda Wutzke, owner of Floor Coverings International of Metro Twin Cities, MN, brought the No. 1 flooring brand in North America to Saint Paul, MN. As a resident, Linda has been renovating homes for 30 years, completing 20 renovations and three new home builds in that time. Her new business aligns with her renovation passion. She now brings her mobile showroom right to the customer’s door with over 3,000 flooring options, the homeowner can peruse next to their existing palette and lighting. This has revolutionized the way people buy floors.
Linda has been a retail pharmacist for 30 years, and renovating homes on the side. “Caring for people and attention to detail were a primary focus, and my strength areas in pharmacy, while creating beautiful interiors captured my attention on days off,” said Linda. “Now, I find that my new career, where I help people make their homes beautiful and functional finally captures all my talents and interests in one place. While I have a passion for history and preserving old homes, I think homes of any age can be made beautiful and more functional.”
Floor Coverings International is big on everyone’s radar looking to get into the hot home improvement segment. The company has been chosen No. 1 in their category and segment by numerous publications and ranking sites.
“We are very proud to have Linda in our expanding network,” said Tom Wood, President & CEO of Floor Coverings International. “After an extraordinary year, the energy across our network is at an all-time high. The exceptional efforts of our franchisees, combined with strategic investments in marketing and support, have set the stage for a landmark year ahead. With more than 100 launches on the horizon, 2025 is set to be a pivotal chapter as we solidify our presence as the most recognized flooring provider in North America.”
Floor Coverings International’s unique business model—offering a personalized in-home experience with mobile flooring showrooms—has set it apart in the $450 billion home remodeling industry. With an industry-leading Net Promoter Score of 82%, FCI remains committed to empowering its franchisees to achieve maximum success.
With total investment costs ranging from $154,400 to $341,000*, Floor Coverings International offers an affordable and scalable opportunity for entrepreneurs looking to make a lasting impact in their communities. FCI is seeking entrepreneurs who think in the multi-millions, are forever learners, and have an empire builder mindset.
About Floor Coverings International
Norcross, GA-based Floor Coverings International ranks consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 250+ franchisees (with 95 more under development) and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. The company will open several more locations throughout the U.S. and Canada through franchise expansion. For franchise information, please visit www.flooring-franchise.com.
