From Music Industry Executive to Flooring Franchise Owner

This article was originally posted in Patch on June 6, 2025. Michael Howard, a seasoned operations executive with over 20 years of leadership experience in supply chain and global business management, recently announced the opening of his Floor Coverings International (FCI) franchise serving Browns Summit, Burlington, Elon, Gibsonville, Graham, Greensboro, McLeansville, Mebane, Summerfield, and Whitsett, NC. With a passion for entrepreneurship and customer service, Howard brings a fresh and personalized approach to flooring solutions through FCI’s unique mobile showroom experience.

Floor Coverings International revolutionizes the flooring industry by delivering over 3,000 flooring options directly to customers’ homes and businesses via its mobile showroom. This innovative service eliminates the hassle of transporting heavy samples and allows homeowners to explore flooring choices in the comfort of their own space, matched against their existing décor and lighting. The mobile showroom concept has quickly become a favorite among area residents seeking convenience, quality, and expert guidance.

Howard is enjoying a big career change at age 44. “I was the Associate VP of Operations for a global music distribution company,” he shared. “We had offices in Hillsborough NC and Goteborg Sweden and served Independent Music Artists across the globe. I’ve always dreamed of owning my own business, and this opportunity with Floor Coverings International felt like the perfect fit. Their commitment to supporting franchise owners with the right tools and accountability ensures we deliver exceptional service while growing a thriving business. My goal is to build a company that not only meets but exceeds customer expectations and contributes positively to our local economy. When people see our mobile showroom, I want them to smile, knowing we bring happiness and beautiful new floors to their homes.”