Former Advertising Executives Bring Quality Flooring to North Texas
This article was originally published in Patch.com on January 26, 2026. McKinney, TX — January 2026 — Scott Fitzherbert, along with wife Stephanie, longtime Collin County residents and former advertising and public relations executives, have opened a new Floor Coverings International® franchise serving McKinney, Anna, Celina, Melissa, Weston, Fairview, and Van Alstyne. The business officially began serving customers in January, offering a mobile flooring showroom that brings hundreds of flooring options directly to homeowners’ doors.
After more than 20 years leading agency teams for world-class brands, the Fitzherberts made the decision to leave corporate life and pursue business ownership—motivated by a desire to build something lasting within the community they have called home for over a decade.
“We reached a point where we wanted to take everything we had learned—problem solving, relationship building, delivering on high expectations—and apply it to a business of our own,” said Scott Fitzherbert. “Floor Coverings International stood out because of its commitment to quality and the opportunity to build something that is both recession-resistant and future-proof in an age of AI.”
Stephanie Fitzherbert added that the move was about more than a career change—it was about values. “We wanted to create a legacy, set an example for our children, and show them the importance of ownership, responsibility, and pride in work done well. This business allows us to do that while serving neighbors in the community we love.”
Floor Coverings International® is known for its in-home Mobile Flooring Showroom™, which allows customers to see flooring samples in their own space and lighting, paired with expert guidance and a streamlined process from selection to installation. The Fitzherberts’ background in client service and brand experience aligns naturally with the company’s customer-first approach.
“We are deeply committed to delivering a high-quality experience from start to finish,” Stephanie said. “Our goal is to ensure every customer feels confident, supported, and informed throughout the entire process.”
Scott also points to product innovation as a key draw. “I’m a big fan of how luxury vinyl plank has evolved,” he said. “With kids and pets at home, having a product that can stand up to an active household while still looking and feeling great is a game changer.”
The Fitzherberts’ Floor Coverings International® franchise serves residential customers throughout fast-growing North Texas communities north of Dallas, providing hardwood, carpet, laminate, vinyl, and tile flooring solutions.
For more information or to schedule a free in-home consultation, visit:
https://floorcoveringsinternational.com/locations/us/tx/mckinney/ or call 469-425-4033.
About Floor Coverings International
Floor Coverings International is the #1 flooring franchise in North America with over 300 locations between the U.S. and Canada. Known for its unique customer experience and Mobile Flooring Showroom™, the business model brings over 3000 flooring samples to the customer’s door. For more information, please go to www.floorcoveringsinternational.com.
