A Power Couple Bringing a New Flooring Experience to Chicago
This article was originally published in FranchiseJournal.com on April, 2026. Homeowners throughout Chicago’s northern suburbs have a new way to shop for flooring without the hassle of driving from store to store, carrying home samples, or trying to imagine how a product might look under their own lighting.
Floor Coverings International | Northern Chicago Suburbs, locally owned by Joey and Kim Sherman, is bringing the brand’s Mobile Flooring Showroom™ directly to customers’ homes, offering a more convenient and personalized experience for one of the biggest decisions in home improvement.
For the Shermans, this new business is more than a flooring company. It is the result of years of professional experience, a belief in customer service, and a desire to build something lasting for their family and their community.
Joey Sherman brings a deep background in leadership, customer experience, and project management, with career experience spanning respected organizations such as Disney, Tribune Media, CBS Radio, the City of Chicago Mayor’s Office of Special Events, CDW, and XVP Studios. Across those roles, he led teams, managed complex projects, and developed systems that produced consistency, accountability, and positive customer outcomes. Those same skills now shape how the business operates locally, with a strong focus on communication, reliable timelines, and a seamless experience from the first consultation through final installation.
His path into flooring was both practical and personal. Joey had already developed an appreciation for craftsmanship from installing floors in his own condominium and from growing up around tradespeople working on his family’s home. That respect for skilled work, combined with firsthand experience navigating corporate downsizing, helped drive his decision to pursue business ownership. Rather than continue relying on the uncertainty of large organizations, he chose to create something local, durable, and family-centered.
“After years leading teams and managing complex projects in large organizations, I wanted to build something durable and local—something I could grow with my family and for my family,” Joey said. “This model stood out because it puts customers first, delivers a seamless experience, and offers the stability I was looking for when I decided to pursue business ownership.”
Kim Sherman plays an equally important role in the company’s success. Before becoming co-owner, she worked as a teacher’s aide supporting children with severe and profound special needs. That experience helped shape the calm, patient communication style, and mindfulness she now brings to the business each day. Kim oversees many day-to- day operations, including scheduling, coordination, and customer communications, and often serves as the primary point of contact for homeowners as projects move forward.
“Our goal is to make the flooring process easy and transparent,” Kim said. “Customers should always know what to expect, feel heard, and feel supported from the first call through the final walkthrough.”
That philosophy aligns closely with the Floor Coverings International brand, which has spent 38 years building a reputation around convenience, service, and in-home consultation. With more than 300 locations across North America and more than 400,000 customers served, the brand combines national scale with local ownership. Its signature Mobile Flooring Showroom allows customers to browse more than 3,000 flooring options from the comfort of home, seeing materials in their own rooms, with their own décor, and under their own natural light.
The Northern Chicago Suburbs business offers a full range of flooring solutions, including hardwood, luxury vinyl, laminate, tile, and carpet, all installed by licensed and insured professionals who receive continuous training. The Shermans say many homeowners today are looking for products that balance style with everyday practicality, especially families seeking kid- and pet-friendly options. Popular choices include waterproof laminate, luxury vinyl with realistic wood looks, engineered hardwood, modern carpet textures, and sustainable materials.
Joey remains hands-on throughout the process and believes trust is earned through transparency and follow-through. From down-to-the-penny pricing to careful coordination of installation, he wants customers to feel informed and confident rather than overwhelmed. Together, Joey and Kim are building a business that reflects both the strength of the Floor Coverings International brand and the personal values they bring to every project: service, honesty, and a genuine commitment to helping homeowners improve the spaces where life happens most. Find the Shermans at: https://floorcoveringsinternational.com/locations/us/il/deerfield/
ABOUT FLOOR COVERINGS INTERNATIONAL
Floor Coverings International is the #1 flooring franchise in North America with over 300 locations between the U.S. and Canada. Known for its unique customer experience and Mobile Flooring Showroom™, the business model brings over 3000 flooring samples to the customer’s door. For more information, please go to www.floorcoveringsinternational.com.
