A Husband and Wife Team Launches a New Flooring Business
This article was originally published in FranchiseJournal.com on December 10, 2025. Jeremy and Tricia Steiding talked for years about building something of their own rooted in community service, and the kind of customer experience they always felt was missing in home improvement. This year, they made that dream real. The couple has opened Floor Coverings International® of Temecula Valley, bringing a fresh and much-needed approach to flooring right to the doorsteps of homeowners in Temecula, Escondido, Fallbrook, Bonsall, and Murrieta in California.
FCI’s arrival introduces one especially game-changing feature: the Mobile Flooring Showroom™. Instead of spending weekends hauling samples between stores, homeowners can now explore more than 3,000 flooring options from the comfort of their own living rooms. Seeing samples next to existing décor and lighting has transformed the buying process, making decisions easier, faster, and more accurate. It has, quite literally, revolutionized how people shop for floors.
Behind this new venture is a powerhouse partnership. Jeremy, 52, has over a decade of medical device sales experience, three years in pharmaceutical sales, and earlier work in real estate and the golf industry. His entire career has been grounded in relationship-building, listening between the lines, helping customers clarify what they really need, and guiding them toward the best solution. That instinct translates seamlessly into flooring, where every home has a story and every homeowner has a vision. Tricia complements him with a career steeped in program management for software and business process projects, as well as years leading operations and project management for large, customized leadership development and coaching programs. She’s skilled at connecting people, processes, and technology to create seamless experiences. For FCI customers, that means a level of organization, communication, and followthrough that makes flooring projects feel manageable—and even enjoyable.
Their journey to FCI wasn’t sudden; it was intentional. For a long time, they searched for a business that aligned with their values and allowed them to work directly with their community. When they discovered Floor Coverings International, something clicked. The people, the support system, the shared values, and the proven business model stood out. They recognized a fragmented market where homeowners often feel overwhelmed or underserved, and they saw a chance to change that. As consumers themselves, they knew the difference a truly high-quality, personal experience could make.
Both Jeremy and Tricia come from corporate backgrounds, and they’ve lived through the less-than-stellar sides of home improvement. Missed calls, rushed appointments, confusing timelines—they’ve been there. Their mission now is to fill that gap by offering the kind of experience they always wished they’d had personal, thoughtful, transparent, and rooted in genuine care.
As they introduce FCI to the region, they’re also tapping into major industry trends. Pet- and kid-friendly floors continue to be top choices, offering the look of natural wood with the easy cleanup families love. Sustainable laminate flooring made from recycled wood f ibers is gaining traction as homeowners seek eco-friendly alternatives. Authentic-looking wood visuals, whether in laminate, vinyl, or engineered hardwood—remain in high demand. Waterproof options are hotter than ever, especially with unpredictable weather becoming the new normal. Vinyl flooring has evolved to offer incredibly realistic wood and stone appearances, and for those who still crave the warmth of carpet, today’s textured and patterned options provide cozy, modern alternatives to the shag of past decades. For pure luxury, engineered hardwood remains a standout, offering true wood veneers with remarkable detail and durability.
With their blend of professional expertise, community-driven values, and a shared passion for elevating the home-improvement experience, Jeremy and Tricia are setting the stage for something special in Temecula Valley. Floor Coverings International isn’t just a new business— it’s the beginning of a new chapter for local homeowners who want quality, convenience, and the personal touch they deserve. For further information go to Temecula Valley Flooring | Floor Coverings International
About Floor Coverings International
Floor Coverings International is the #1 Mobile Flooring franchise in North America. Utilizing a unique in-home experience, the mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 300-plus locations throughout the U.S. and Canada. For more information, please go to www.floorcoveringsinternational.com.
