Floor Coverings International Franchise Update Media praises the fast-growing commitment to cutting edge technology
The Floor Coverings International franchise opportunity was just recognized in a major way for its innovative use of homegrown technology that led to a successful implementation of its business strategy and brand building initiative.
Recently, Franchise Update Media, one of the most trusted resources in the franchise industry, released its third annual Franchise Innovation Awards contest results, a prestigious accolade that signals to aspiring entrepreneurs what franchise opportunities are a smart investment.
As part of the rankings, a jury of seven judges evaluated the innovation, objectives and results of more than 100 businesses, which competed in several different categories such as marketing and branding, operations, human resources, and products and services.
Floor Coverings International was recognized with the Most Innovative Use of Technology Award, which was in direct response to the company’s Multi-System Platform Solution on its new website launched in winter 2020.
Through the use of innovative technology, Floor Coverings International can strategically drive a more consistent brand story across its local and national websites, as well as optimize local websites to become local in-home appointment booking engines. As a result, this year has seen significant increases in traffic and scheduled appointments through the website.
“Of course, we could not be more thrilled to receive this award two years in a row,” said Tom Wood, President and CEO of Floor Coverings International. “This year we share credit with our vendor partner Online Image, who helped us create our Multi-System Platform Solution for our website.”
Only 22 winners in the awards contest were chosen from the four major categories. Each winner, including Floor Coverings International, will be profiled in Franchise Update magazine.
Founded in 1988, Floor Coverings International has grown to more than 180 locations, boasting thousands of floor choices. The company offers complimentary consultations, in-home mobile flooring showrooms and even post installation follow-up.
Floor Coverings International is now an industry leader in manufacturer-direct flooring installation, focusing on quality, source, performance and durability. From woods to laminates, carpet to tile, Floor Coverings International has a full selection of flooring choices in a variety of colors and styles that fit every design and taste.
“We know that you’ll find the perfect flooring choice for your home,” Wood said.
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