Vice President of Performance Marketing
Matthew leverages over a decade of expertise in marketing to drive innovation and growth specifically within the home services franchise space. His experience spans guiding large franchise brands on their national strategy as well as consulting local individual franchise owners on effective local marketing practices. He has a proven track record across diverse industries & verticals, including home services, environmental services, accounting, and quick service restaurants.
Previously, Matthew held a leadership role at Scorpion, a nationally recognized franchise marketing leader. He is known for his franchisee-centered, data-driven approach, making him a sought-after consultant, conference speaker, and educator.
Beyond his interest in marketing, Matthew has a rich background that demonstrates his love for servant-leadership through other non-traditional avenues. Almost simultaneously to his business experience, he’s spent well over 15 years in public service, working in both law enforcement in a variety of investigative positions as well as a firefighter & EMT. He is also a business owner, launching his own real estate investment venture with multiple properties.
An adventure-seeker and avid Michigan football fan, Matthew enjoys road trips and sharing new adventures and experiences with his family whenever and however he can. Matthew his wife Katherine live in Woodstock, GA with their three children: Madison, Wyatt, and Ellie.