Building a Family Business with Quality Flooring
This article was originally published in Patch.com on March 16, 2026.
David Becker, a longtime Westchester resident and corporate veteran with 25 years of experience in commercial real estate management and healthcare consulting, has launched a new locally owned flooring business designed to make updating a home easier, more informed, and far more personal. Floor Coverings International ® of Southern Westchester opened in February 2026 and now serves 22 zip codes across the region, including Scarsdale, New Rochelle, Mamaroneck, White Plains, Rye, Larchmont, Bronxville, Tarrytown, and Elmsford.
Becker spent the last decade overseeing commercial real estate operations before moving into healthcare consulting, where he spent 15 years guiding complex projects with multiple stakeholders, tight timelines, and lofty expectations. But after years in the corporate world, he began exploring what would come next — and what might finally align with a long-held entrepreneurial drive.
“Transitioning out of healthcare consulting was my biggest hurdle,” Becker said. “I worked with career consultants to help me think differently about what I wanted. One of them suggested I look at Floor Coverings International, and it completely changed my perspective. If you had asked me about franchising nine months ago, I would’ve only talked about my favorite food places. After extensive conversations with FCI, the mission inspired me to provide an unparalleled customer experience, the opportunity to help my neighbors transform their homes, and the strength of the culture even though the brand operates all over the country. Most importantly, I saw a way to create lasting, tangible value for homeowners.”
For Becker, the move wasn’t simply about starting a business, it was about becoming the kind of trusted local advisor he always valued when making big decisions himself. He points to a customer-first philosophy that goes well beyond “satisfaction” and focuses on guidance, clarity, and transparency.
“My previous work experience taught me the importance of customer service and project management,” Becker said. “I view customer service as much more than just making sure the customer is happy. It is also serving as a true advisor to provide objective, honest, complete guidance to help the customer make the best decision for his or her home. Effective project management requires overseeing and coordinating various constituents to ensure that projects are completed on time, on budget, with minimal, if any, surprises.
Floor Coverings International of Southern Westchester introduces a modern, convenience-driven way to shop for floors through the company’s signature Mobile Flooring Showroom™. Instead of spending weekends running between big-box stores and specialty retailers, homeowners can schedule an in-home appointment and view thousands of flooring options— more than 3,000 samples— right where the decision matters most: in their own lighting, next to their existing décor. The Mobile Flooring Showroom™ eliminates the burden of hauling heavy sample boards and helps customers compare colors, textures, and finishes with confidence before placing an order.
Becker’s new showroom-on-wheels is built for real life in Westchester-busy schedules, active households, and a growing demand for floors that look beautiful while standing up to kids, pets, and everyday wear. Today’s most requested flooring styles across the Floor Coverings International system reflect both performance and aesthetics, including waterproof and low-maintenance options that can be cleaned with a simple damp mop, alongside increasingly authentic “wood look” designs that deliver warmth without the worry.
Customers in Southern Westchester are also asking smarter questions about sustainability, and Becker is ready to meet them with product choices that continue to expand.
“I am excited to bring my customers flooring solutions that are personalized and sustainable,” Becker said. “The range of options for customers grows daily, offering choices across product types that feature assorted colors, patterns, textures, plank widths, and finishes. Floor production is focused now more than ever on using sustainably sourced materials as well as production techniques that improve conservation and durability.
“In our area hardwood is definitely the most requested flooring here,” added Becker, “along with stair-runners and luxury vinyl.”
Becker also sees the business as a family legacy in the making.
“I have spent my entire professional career in the corporate world,” he said. “Through Floor Coverings International, I have finally found an avenue to pursue my entrepreneurial passion. I am thrilled about the prospect of having my three sons get involved in the business, and the opportunity to leave them with a legacy that we built together.”
Residents of Southern Westchester interested in upgrading their flooring can schedule a free, in-home consultation to explore options for living rooms, bedrooms, basements, stairs, kitchens, and more.
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Floor Coverings International ® of Southern Westchester Southern Westchester, including Scarsdale, New Rochelle, Mamaroneck, White Plains, Rye, Larchmont, Bronxville, Tarrytown, and Elmsford Website:
www.floorcoveringsinternational.com/locations/us/ny/southern-westchester
Business phone: (914) 281-2812
Email: david.becker@fcifloors.com
About Floor Coverings International
Floor Coverings International is the #1 flooring franchise in North America with over 300 locations between the U.S. and Canada. Known for its unique customer experience and Mobile Flooring Showroom*™, the business model brings over 3000 flooring samples to the customer’s door. For more information, please go to www.floorcoveringsinternational.com.
