Former Finance Professional Reinvents Her Career in Flooring

A unique Mobile Flooring Showroom® will bring homeowners and/or business offices flooring samples, design guidance, and project planning directly to them. The service is designed to make shopping for new floors easier and more convenient, allowing them to compare options in their own lighting and alongside their furniture, wall colors, and décor.

For Cedeno, the new venture is both a professional reinvention and a deeply personal milestone. After more than 25 years in financial services, where she led operations, client service and relationship management teams supporting wealth and institutional clients, Cedeno decided to channel her experience into something more hands-on and community focused. Most recently, she worked as a relationship manager, helping clients grow through consultative guidance on technology platforms, operations, and strategic workflows.

“This transition isn’t a departure from my career in finance, it’s an evolution,” said Cedeno. “It allows me to apply years of leadership, relationship management, operations, and client-service experience in a more direct and meaningful way.”

Cedeno said being impacted by industry layoffs became the catalyst for a new chapter, one rooted in entrepreneurship, service, and family legacy.

“After being impacted by the industry layoffs, I saw it as an opportunity to take a new direction and build something of my own,” she said. “Rather than viewing it as a setback, I approached it as a chance to apply my experience in a more hands-on, entrepreneurial way.”

As she and her husband, Corwin Wyatt, explored business opportunities, Floor Coverings International stood out for its customer-first approach, established business model and ability to deliver a consultative experience from the comfort of the customer’s home.

“Floor Coverings International aligned perfectly with mv strengths in leadership, technology, and client experience, while also offering a proven business model,” Cedeno said. “I was especially drawn to the mobile showroom concept and the ability to deliver a high-touch, consultative experience, which closely mirrors the way I’ve always collaborated with clients throughout my career.”

That approach is expected to resonate with homeowners across Jersey City, Hoboken, Kearny, Bayonne, and the surrounding Hudson County communities. where convenience, design and personalized service can make all the difference in home improvement decisions.

Cedeno believes the new business offers more than flooring installation. She sees it as a resource for local homeowners looking to create beautiful, functional spaces with expert guidance and less guesswork. The company offers a wide selection of flooring products, including hardwood, luxury vinyl, laminate, tile and carpet, paired with in-home consultations and tailored recommendations based on each household’s needs and style.

“What excites me most about the flooring industry right now is how much innovation we’re seeing in both design and functionality,” Cedeno said. “Products like luxury vinyl plank and engineered hardwood offer the perfect balance of style, durability, and practicality, especially for busy households.”

She also sees strong demand for a more design-driven and personalized home improvement experience.

“With a love for design and creating beautiful, functional spaces ‘HGTV style,’ I really enjoy helping homeowners bring their vision to life through personalized flooring solutions,” she said. “By bringing the mobile showroom directly to clients’ homes, we make the process simple, convenient, and tailored to each customer’s space and lifestyle.”

For Cedeno, launching the business is also a way to honor the entrepreneurial spirit that shaped her life. She comes from a family of business owners and says their example continues to inspire this new venture.

“This business is deeply personal,” she said. “I come from a family of entrepreneurs, and they instilled in me a strong work ethic, resilience, and the importance of building something of your own. After losing my parents, as well as my brother and sister, continuing that legacy became incredibly important to me.”

She added that the company represents more than a career move. “This is a women-owned, family-run business, and that’s something I’m incredibly proud of,” Cedeno said. “It’s not just about building a successful company, it’s about building something lasting, personal, and rooted in legacy, service, and community.”

With local roots in Bayonne and a service area spanning all of Hudson County, Cedeno hopes her new business will become a trusted partner for homeowners ready to refresh their spaces with greater confidence, convenience, and care.