Floor Coverings International is led by a visionary executive team that is passionate about helping franchise owners succeed. A high percent of our team has owned their own business.
Tom Wood, President and CEO
Tom joined Floor Coverings International in 2005 after previously serving three years as a Vice President for our parent company with responsibility overseeing the strategy and operational direction of several of the brands in our franchising portfolio. Tom initially joined the parent company in 1985 and has worked in several of the sister companies including the following; College Pro Painters from 1985 –1990 as both a franchisee and as an executive, CertaPro Painters as Vice President and part of the founding team from 1992 –1998, President of The Franchise Development Center where he over-saw the franchise expansion and development for CertaPro Painters, California Closets and Paul Davis Restoration from 1998 –2004.
Neil Daley, Director of Merchandising
Neil joined the team in 2014 and immediately went to work on developing a proprietary branded Mobile Showroom Collection. This new collection of flooring samples was designed to maximize sales, profit, simplify the sales process, and ensure our customers love their new floors. Sales of Mobile Showroom Collection products have doubled in just two and a half years. Most of Neil’s time is spent training new franchisees and design associates both in classroom and distance learning programs. When not training, Neil works with product suppliers, sample designers, and new franchise package logistics. Neil has been blessed with 22 years of marriage to Jill LaRue-Daley and relocated to Georgia when joining the team. They love to scuba dive and exploring new places after relocating from New Hampshire.
Chad Schloerke, Vice President of Operations
Chad joined Floor Coverings International in 2006 after spending 11 years with College Pro Painters serving in multiple roles from Franchise Owner to Vice President. Over the years, Chad and the Operations Team have led Floor Coverings International growth of 200% by taking what was a “Man in a Van” concept and building a system that allows for dramatic scaling of a professionally staffed business. Chad is married to Miquel, his wife of nearly 20 years, and is the proud father of Evan, a budding entrepreneur and golfer. When not working, Chad enjoys golfing with his family, home improvement projects and distance running.
Stacey Vogler, Chief Marketing Officer
Stacey joined Floor Coverings International in 2020 as the global pandemic was beginning to shut down the United States. With her hands-on approach, she worked side-by-side with the Floor Coverings International team to develop and implement a support plan that helped our franchisees navigate the challenging times by adapting the marketing approach and messaging to each market. Stacey has over 20 years of growth marketing experience across many industries including retail, home improvement, automotive and financial services. Known for blazing new trails and solving complex problems stalling growth, Stacey has built and developed teams responsible for influencing over a $1 billion in annual revenue while at Assurant, The Home Depot and Home Depot Supply. Now she leads our marketing team in building upon the amazing customer brand experience to implement diverse marketing plans that lead to profitable growth and strengthening the brand. Stacey resides in Roswell, GA with her husband Rick and two active children Will and Wesley. On the weekends, you will likely see her sporting a hat on the sidelines or bleachers of all the youth sports.
Ready to Join the Floor Coverings International Franchise Family?
If you’re ready to join a revolutionary brand that’s disrupting the $116 billion custom flooring industry, fill out our form on this site to learn about the Floor Coverings International franchise opportunity. We can’t wait to learn more about you!